The ancient Greeks and Romans believed Amethyst would ward off the intoxicating powers of Bacchus, and keep the wearer clear-headed and quick-witted. For centuries, Amethyst has been associated with many myths and legends as well as religions in numerous cultures.
Not only is it the beautiful colour that makes this gem so popular but it is also widely available in difference shapes and sizes which make it more affordable. Amethyst complements both warm and cool colours so it looks fabulous set in both yellow and white metals. This unique ability means it enhances almost every colour in your wardrobe.